Data & Analytics · New Zealand
Data & Analytics for
NZ Businesses
You can not improve what you do not measure. We set up the right tracking, build clear dashboards, and automate your reporting — so you always know what is driving results and where to focus your budget.
Flying blind is expensive
Without proper tracking, every marketing decision is a guess. We fix that.
Of NZ businesses make marketing decisions without reliable data
Better ROI when marketing spend is guided by conversion data
One dashboard — all your channels, all your metrics, always current
What we set up for your business
A complete analytics stack — from raw tracking through to automated reporting — so you always have the data to make confident decisions.
Google Analytics 4 Setup
Properly configured GA4 with event tracking, conversion goals, and audience segments — not just the default install that misses half your data.
Conversion Tracking
Track form submissions, phone calls, quote requests, and purchases — so you know which channels are actually generating leads and revenue.
Custom Dashboards
A clear Looker Studio dashboard showing your key metrics in one place — updated automatically, shareable with your team, no login required.
Automated Reporting
Weekly or monthly performance reports emailed to you automatically. No one needs to build them manually — they just arrive.
Campaign Attribution
UTM tracking and campaign tagging so you know exactly which ads, emails, and channels are driving traffic and leads — not just guessing.
Funnel Analysis
See exactly where visitors are dropping off on your site, which pages convert, and what changes would have the biggest impact on your results.
How we approach it
Analytics Audit
We review your current setup — what is tracking, what is missing, and what decisions you are currently unable to make because the data is not there.
Tracking Plan
We define every event, conversion, and data point that matters to your business — before writing a line of code.
Setup & Configuration
GA4 events, Tag Manager, conversion goals, UTM structure, and dashboard builds — all properly set up and tested.
Handover & Training
We walk you through the dashboards, explain how to read the data, and set up automated reports so insights arrive without effort.
Common questions
We already have Google Analytics — isn't that enough?
Most businesses have the basic GA tag installed but have never configured goals, events, or conversion tracking. Without that, you are only seeing traffic — not leads or revenue. We audit what you have and fill the gaps.
What is the difference between GA4 and Universal Analytics?
Universal Analytics stopped collecting data in July 2023. GA4 is the current standard — it works differently and requires a fresh setup to capture the right events. If you have not migrated properly, you are likely missing data.
What tools do you use for dashboards?
Primarily Looker Studio (free, integrates natively with GA4 and Google Ads), sometimes Airtable or custom builds for businesses with more complex reporting needs.
Do I need a big business to justify this?
No. Even a solo operator running Google Ads or relying on their website for leads benefits enormously from knowing which pages convert and which campaigns are worth the spend.
Know what is actually working
Book a free 30-minute analytics audit with our NZ-based team. We will show you exactly what your current setup is missing and what it would take to have real visibility across your business.
Book a Free Analytics Audit